Find out which part of your LinkedIn is actually broken

Nine questions, about two minutes. You'll get a score for each of the three layers and a straight answer on which one is holding you back.

When LinkedIn isn't working, it's almost always one of three things — and they need completely different fixes.

Positioning is whether people understand what you do and take you seriously when they land on your profile.

Amplification is whether anyone outside your existing network ever sees you.

Conversion is what happens after the attention lands — whether interest turns into a conversation, or just evaporates.

Most people pour effort into one layer while a different one is the actual bottleneck. Posting harder won't fix a profile that doesn't say what you sell. A sharp profile won't help if nobody ever reaches it.

This assessment tells you which layer to work on first.

Please, answer honestly rather than aspirationally - a flattering score is no use to you.

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